Comparing the performance
of your supplier
About WhichGreen
WhichGreen is an ecotricity initiative.
As the founders of the green energy movement in the UK, ecotricity has been concerned by the confusion suffered by consumers when trying to choose a green tariff. This initiative has been commissioned as a result of this concern.
WhichGreen is all about measuring the green market and about looking after the interests of enivronmentally-aware consumers. WhichGreen is consumer focused and is designed to show you which suppliers are investing in renewable energy. Nothing more - it's up to you to draw your own conclusions.
We came up with the simple concept of how much each supplier is spending building new sources of green energy as the best and most meaningful measure of greenness. With a simple '£ per customer' calculation, you can start to see which suppliers are really putting their money where their mouth is.
And the league table seems to have caught on. A Powergen spokesperson in 2006 suggested that: "we invest more per customer in green energy than any other major supplier in the UK". They weren't according to the 2006 table, but there were in 2007. What it does demonstrate is that other suppliers are endorsing our approach.